Why we built Hedgi
Hedgi didn’t come from a startup incubator or venture lab.
It started inside a small CPA firm in Southern California — built by accountants, not software marketers.
We were spending countless hours manually categorizing transactions, fixing bank feeds, cleaning up books, and chasing clients for receipts. And every time tax season came around, we saw the same pattern:
Small business owners were leaving money on the table.
Most of them didn’t know what counted as a write-off.
Many didn’t have time to organize their finances.
And the tools available — from spreadsheets to QuickBooks — were either too complicated or too expensive to keep up with.
So we built a tool for them.
A tool for the solopreneur, the side hustler, the self-employed, and the small business owner doing everything themselves.
What Hedgi Does
Hedgi connects to your business accounts, categorizes your transactions using proven tax logic, and gives you a clean, audit-ready view of your income and expenses — month after month.
It shows you why a transaction was categorized a certain way.
It gives you confidence at tax time — with no spreadsheets and no guesswork.
And with Agentic Mode, it can even auto-post your high-confidence deductions, so you stay organized without lifting a finger.
What Makes It Different
✅ Built by CPAs who’ve handled thousands of real books
✅ Designed for IRS tax categories and deduction optimization
✅ Provides reasoning and proof behind every categorization
✅ Light, fast, and easy — not bloated accounting software
✅ Avoids AI hype and gimmicks — we just make it work
Our Mission
We believe small businesses deserve smart tools that make their lives easier — not more complicated. Hedgi is here to help you spend less time on your books and keep more of what you earn.
Whether you're freelancing on weekends or running a six-figure side business, you deserve simple, automated bookkeeping you can actually trust.